Public relations is the art and science of managing communications between an organization and its key publics to build, manage and sustain its positive image. It comprises of the activities and policies used to create public interest in a product, person, idea, institution, or business establishment.
Online retail giant InfiBeam.com has proudly
announced the launch of an online jewellery store , offering wide range of
jewellery and accessories. Margins in online jewellery sales are traditionally high;
Infibeam's effort is to corner substantially lower margins on these sales.
Ahmedabad, India 11th July 2008: Infibeam.com, today
announced the grand opening of its new Jewellery Store (http://www.infibeam.com/Jewellery/)
-- a single shopping destination committed to offering low prices on a large
selection of high-quality rings, necklaces, pendants, bracelets, and earrings.
To provide the large breadth of selection, Infibeam.com has teamed with jewelry
merchants and designers to offer fine jewellery, fashion jewellery, designer jewellery
and accessories.
"We are thrilled to offer Infibeam.com customers an
unparalleled jewellery shopping experience by making it easy to find and
discover thousands of unique items, including diamond necklaces, gold earrings
and silver bracelets among other finest jewellery at lower prices than other
retailers -- online or offline," said Vishal Mehta, CEO of Infibeam.com
Traditionally, jewellery product margins are high, in order
to cover the costs of holding inventory, renting store space, and providing
display cases, a professional sales force and security. Because Infibeam.com
does not incur many of these costs, the company is able to significantly reduce
the margin on its products. While the average margin in jewellery retailing is
approximately 45 to 50 percent, Infibeam.com targets substantially lower
margins on jewellery sales.
Each piece of jewellery sold by Infibeam.com is inspected to
verify quality attributes and ensure an excellent product. Since Infibeam.com
wants their customers to be fully satisfied with their purchases, they have an
excellent policy. This way a customer is a winner in either way.
About Infibeam.com: Infibeam.com is making waves on
the Internet as a leading one-stop source for online secured buying of new,
used and rental facility providing cars, bikes, mobile phones, watches, books,
apparels, beauty products and now jewellery.
Infibeam.com allows easy and fast
selection and buying with its unique presentation of product bouquet that
offers unmatched quality, prices, reliability and execution in the shortest
possible time.
Public relations is the art and science of managing communications between an organization and its key publics to build, manage and sustain its positive image. It comprises of the activities and policies used to create public interest in a product, person, idea, institution, or business establishment. 
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