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Obeo, a national company based in Salt Lake City, is the largest supplier of full-service residential real estate online marketing products in the United States and Canada. The Latin word for “to go to” or “to encompass,” Obeo provides Realtors®, homebuilders, land developers and property managers with customized online marketing solutions and offline sales tools.
NovaLoca is on track to become the UK’s largest and most user-friendly commercial property search engine, after five months of extraordinary growth. What has the story been so far and what is behind this growth?
NovaLoca is a comprehensive online UK commercial property listing service. Commercial property agents can register their properties easily on the site, whilst occupiers can navigate around the site to search for their ideal property by region, specific location, type and size of property or the price. Results can be seen in the traditional list format or on a fully interactive map allowing the occupier to see the actual property in its exact location. Since the company’s launch in January, the number of properties registered with NovaLoca for sale or lease has jumped from 7,200 to more than 18,000.
MD Miranda Munn notes: “Continuing at this rate we will have not only the best site, but also the largest number of available commercial properties, in just over a year from launch.”Agents have rushed to list with NovaLoca, which boasts features such as 3D virtual tours and fantastic mapping services courtesy of strategic partner Earthware.
NovaLoca is entirely independent of all UK agencies and now has more than 350 companies listing commercial properties on the site, including Lambert Smith Hampton, Jones Lang LaSalle, Instant Offices and Savills. “As our success grows, the growth rate of the number of properties we have listing is also likely to increase,” Munn adds.
The idea for NovaLoca grew from Munn’s own experience of the difficulties of finding commercial property using the Internet. NovaLoca has been designed to make life easy for those searching for new premises, on a national or regional basis. Users can register their requirements and receive instant updates tailored to their needs, or simply browse the listings to build a portfolio of potential sites.
“There is nowhere else to obtain this level of visibility of the market this easily,” says Munn. Information on tracked properties can even be shared with others at the click of a mouse. Whether you are looking for industrial units, offices or retail space, all properties are regularly updated, so users can be confident they are getting an accurate view of the market.
NovaLoca’s parent company, MJM Marketing Ltd, has been joining commercial property agents and occupiers through specialist direct mailing services since 2001. For further information about NovaLoca, please visitwww.novaloca.comor call 0845 0947902.
Web sites / Internet 
