After you have written a press release and get it published, it is time to start over with a fresh one, right? Not so fast. You can recycle your press releases and still get very valuable Free PR.

One effective way to do this it to add a link in your email signature. You can simply put in a sentence saying you were featured in the local paper or boast that your company was in the New Yorker magazine. If the newspaper or magazine has a link to the article, put that in your signature as well so anybody who is interested can read the Free PR without having to search for it.