The Society for New Communications Research
has been awarded a research grant from the Institute for Public
Relations and Wieck Media . The research study titled "New Media, New
Influencers and Implications for the PR Profession," will explore the
impact of Web 2.0 and social media tools on communications and the
public relations profession. Through surveys and case studies, the
research team will investigate how our conceptions of media and
influence are evolving, how the role of PR is being redefined and what
new skills are needed. PR, corporate and marketing communications
professionals experienced in the use of social media in their
communications initiatives are invited to participate in this research.
A survey questionnaire is posted on New Communications Review.
The Society for New Communications Research (SNCR, http://www.sncr.org) has been awarded a research grant from the Institute for Public Relations (www.instituteforpr.org) and Wieck Media (http://www.wieck.com).
The research study titled "New Media, New Influencers and Implications
for the PR Profession," will explore the impact of Web 2.0 and social
media tools on communications and the public relations profession.
The study is being conducted by a team of SNCR Fellows comprising
seasoned PR professionals, journalists and academics, including Joseph
Carrabis, John Cass, Paul Gillin, Richard Nacht, Greg Peverill-Conti
and SNCR research assistant Myungshin Shayna Kim. Through surveys and
case studies, the research team will investigate how our conceptions of
media and influence are evolving, how the role of PR is being redefined
and what new skills are needed.
Public relations, corporate and marketing communications professionals
experienced in the use of social media in their communications
initiatives are invited to participate in this research. A survey
questionnaire is available at http://www.newcommreview.com/?p=802 A complementary survey aimed at consumers of social media is also posted at http://www.newcommreview.com/?p=802 All consumers of media are invited to participate.
"New media and communications tools and technologies such as blogs,
podcasts, online video and RSS, and the emergence of citizen journalism
are redefining our conceptions of media and influence. This is having a
profound impact on the PR profession," stated Frank Ovaitt, president
and CEO, the Institute for Public Relations.
"No longer is media limited to traditional channels, nor can influence
be attributed solely to journalists, analysts, industry experts and
pundits. Conversation has replaced static corporate messaging, and
effective spokespeople and ambassadors can be found both within and
outside of organizations," added Jen McClure, executive director,
Society for New Communications Research. "This is an exciting time to
be exploring the world of media and communications."
"By supporting this important research, we hope to provide insight and
clear and functional advice about utilizing new information channels,
and also to help decide if your organization is ready for social
media." said Tim Roberts, president, Wieck Media. "There are a lot of
buzzwords and hype surrounding these new mediums and we want to cut
through the clutter to provide a better understanding of the changing
landscape."
The research findings will be shared at the Society for New
Communications Research Symposium, which will be held December 5-6 in
Boston (http://www.sncr.org/symposium).
The event will be sponsored in part by the Institute for Public
Relations and Wieck Media. Other sponsors include the Boston chapters
of the American Marketing Association and Public Relations Society of
America, Weber Shandwick and iContact.
About the Institute for Public Relations:
The Institute for Public Relations is an independent foundation
dedicated to the science beneath the art of public relations. It exists
to build and document research-based knowledge in the field of public
relations, and to mainstream this knowledge into practice and
education. For more information, visit http://www.instituteforpr.org
About Wieck Media:
Wieck Media is the official online technology partner of the Institute
for Public Relations. Launched in 1991 by a group of United Press
International veterans, the company was founded to facilitate the
distribution of news, images and video to print, broadcast and web news
outlets around the world. Key clients include The New York Times, Kyodo
International, Toyota, GM, Honda, DaimlerChrysler, Ford, Michelin,
Verizon, Australian Customs Service, Los Angeles World Airports,
American Airlines, Southwest Airlines, Haymarket Publishing in London
and The Arthur W. Page Society. For more information, visit http://www.wieck.com
About the Society for New Communications Research:
The Society for New Communications Research is a global nonprofit
501(c)(3) think tank dedicated to the advanced study of new
communications tools, technologies and emerging modes of communication,
and their effect on traditional media, professional communications,
business, culture and society. The Society's Fellows include more than
40 futurists, scholars, business leaders, professional communicators,
members of the media and technologists from around the globe. In
addition, the Society's members include a Vendor Council with
representatives from more than a dozen leading technology companies and
Organizational Affiliates comprising industry associations, research
organizations and other leading think tanks. For more information about
the Society for New Communications Research, visit http://www.sncr.org or call +1 (650) 331-0083.
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