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Front Page arrow Real Estate arrow The Public Relations Writer's Handbook offers a simple, step-by-step approach

The Public Relations Writer's Handbook offers a simple, step-by-step approach

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Marketing News - Public Relations
Written by Public Relations Writer's Handbook   
Monday, 07 July 2008
(My Free PR ) The second edition of the Public Relations Writer's Handbook offers a simple, step-by-step approach to creating a wide range of writing, from basic news releases, pitch letters, biographies, and media alerts, to more complex and sophisticated speeches, media campaign proposals, crisis responses, and in-house publications. In addition, the thoroughly expanded and updated second edition shows how to keep up with the best practices of the public relations profession, as well as with the speed made possible and required by the digital age.

 

About the Authors
Merry Aronson is the founder and director of MerryMedia, a Los Angeles-based entertainment marketing and PR firm. She has worked as a journalist, entertainment publicist, and network television promotion executive, and has taught PR writing at New York University and University of California, Los Angeles.

Don Spetner is senior vice president for Global Meeting and Communications at Korn/Ferry International. He was named an "Industry All Star" by Inside PR magazine, and his essays on communications have been published in The Journal of Corporate Public Relations and PRWeek.


Carol Ames teaches entertainment studies and public relations on the faculty of California State University, Fullerton. She is an experienced independent public relations professional and executive producer of movies for television.

For more information please click on:
http://www.researchandmarkets.com/product/924844/the_public_relations_writers_handbook_the_d

Title Index:

Introduction.

1. Public Relations Goes Digital ~MS.

A Few Words About the Truth.

A Few Words About Grammar.

E-Mail Is Not Private; E-Mail Is Forever.

A Few Words About Style.

Chapter Recap.

2. News Releases, Photo Captions, and Media Kits: Making Your Story Newsworthy.

Inverted-Pyramid News Style.

Trade Versus Consumer Press.

Adjusting Your Style: Consumer Versus Trade.

Before You Write.

Research.

Conforming to a Standard Style.

Content.

The Appointment Release.

The Product Release.

Lifestyle, Trend, and Survey Releases.

Localizing a National Release.

The Delayed or Feature-Style Lead.

Quotations.

Photos, Samples, and Review Copies.

Style and Form.

The Q&A.

Photos.

Media Kits.

Approvals.

Chapter Recap.

3. The Pitch: Creating Media Interest.

Stage One: Analyze the Subject, and Identify the Target.

Stage Two: Call the Editor.

Stage Three: Write Your Pitch.

Stage Four: Follow Up.

Chapter Recap.

4. The Biography and Backgrounder: Bringing Your Subject to Life.

Biographies.

Obituaries.

Backgrounders.

Writing the Bio.

Fact Sheets.

Time Lines.

Bibliographies.

Chapter Recap.

5. Speech Writing: From Your Pen to Their Lips.

Speech Writing I: Eleven Steps.

Speech Writing II: Technical Guidelines.

Chapter Recap.

6. Multimedia and PowerPoint Presentations.

Illuminating Difficult Subjects.

The Script.

Coordinating Text and Slides.

Impact and Continuity.

Putting It All Together: Rehearsal.

Audiovisual Presentations.

Chapter Recap.

7. Writing for Broadcast: Communicating with Video and Sound.

Pitch Letters and News Releases.

Creating Scripts for Electronic Media Kits.

Chapter Recap.

8. Special Events: The Art of Getting Noticed.

News Conference.

Press Junket.

Publicity Tour.

Chapter Recap.

9. Financial Writing.

Learn the Basics of Business.

Follow SEC Reporting Requirements.

Confidentiality and Insider Trading.

Regulation FD (Fair Disclosure).

Investor Relations Department.

Plain English: The Official Style of the SEC.

Business Release.

Quarterly Earnings Release.

Quarterly Conference Call.

Annual Report.

Annual Meeting.

Chapter Recap.

10. Publications: The Editorial Stage.

Editorial Considerations.

Newsletters.

Corporate Brochures.

Assigning Stories.

Establishing Editorial Guidelines.

Other Concerns: Format, Timeliness, Style, Approvals, and Copyright.

Production.

Files and File Copies.

Chapter Recap.

11. Writing for the Internet.

E-Mail, Instant Messaging, Paging, and Wireless Internet.

Web Sites.

Blogs and the Blogosphere.

Chapter Recap.

12. Responsive Writing: Setting the Record Straight.

Letters to the Editor.

Web Responses.

Guest Editorials.

Chapter Recap.

13. Crisis Communications and Official Statements:Preparing for a Crisis.

Official Statements.

Talking Points.

Crisis Media Plan.

Anticipating Needs in a Crisis.

Disclosure.

Crisis Releases.

Minimizing Negative Reports.

Threatened or Ongoing Litigation / Chapter Recap.

14. Program Writing: Selling Your Concept to the Client.

Structure of a Public Relations Program.

Introduction or Situation Analysis.

Objectives.

Target Audiences.

Strategies.

Activities.

Management, Staffing, Administration, Tracking, and Evaluation.

Budget.

Chapter Recap.

Appendix A: Research and Interview Techniques.

Appendix B: Grammar References.

Glossary.

References.

Index.

Pricing:

Hard Copy : EUR 34

Ordering - Three easy ways to place your order:

1] Order online at http://www.researchandmarkets.com/product/924844/the_public_relations_writers_handbook_the_d

2] Order by fax: Print an Order form from http://www.researchandmarkets.com/product/924844/the_public_relations_writers_handbook_the_d and Fax to +353 1 4100 980

3] Order by mail: Print an Order form from http://www.researchandmarkets.com/product/924844/the_public_relations_writers_handbook_the_d and post to Research and Markets Ltd. Guinness Center, Taylors Lane, Dublin 8. Ireland


Related Titles also available from Research and Markets:

The Public Relations Writer's Handbook: The Digital Age, 2nd Edition -
http://www.researchandmarkets.com/product/924844/the_public_relations_writers_handbook_the_d

Public Relations - Industry Profile -
http://www.researchandmarkets.com/product/924844/public_relations_industry_profile

How To Have A Successful Public Relations Client/Agency Relationship: Video Seminar with Judy Neer of Pile and Company -
http://www.researchandmarkets.com/product/924844/how_to_have_a_successful_public_relations_cli

Public Relations Industry Market Assessment 2007 -
http://www.researchandmarkets.com/product/924844/public_relations_industry_market_assessment_2

The Public Relations Industry Market Assessment 2005 -
http://www.researchandmarkets.com/product/924844/the_public_relations_industry_market_assessme


 





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