Public relations or PR is a very cost effective way to build your brand.My definition of PR is building goodwill with strategic stakeholders through effective communication with free pr. So in a practical sense how can you build your brand using PR. Here are the first seven of 21 tips.
(My Free PR ) The second edition of the Public Relations Writer's Handbook offers a
simple, step-by-step approach to creating a wide range of writing, from
basic news releases, pitch letters, biographies, and media alerts, to
more complex and sophisticated speeches, media campaign proposals,
crisis responses, and in-house publications. In addition, the
thoroughly expanded and updated second edition shows how to keep up
with the best practices of the public relations profession, as well as
with the speed made possible and required by the digital age.
About the Authors
Merry Aronson is the founder and director of MerryMedia, a Los
Angeles-based entertainment marketing and PR firm. She has worked as a
journalist, entertainment publicist, and network television promotion
executive, and has taught PR writing at New York University and
University of California, Los Angeles.
Don Spetner is senior vice president for Global Meeting and
Communications at Korn/Ferry International. He was named an "Industry
All Star" by Inside PR magazine, and his essays on communications have
been published in The Journal of Corporate Public Relations and PRWeek.
Carol Ames teaches entertainment studies and public relations on the
faculty of California State University, Fullerton. She is an
experienced independent public relations professional and executive
producer of movies for television.