For many of us, the word quality is closely related to our expectations. When we receive the public relations results we planned for, we feel, understandably, that we have generated quality results.
Another interpretation says quality PR may simply be in the eye of the beholder. But yet another take holds that quality public relations occurs when business, non-profit or association managers use public relations to alter individual perception among their target publics, which leads to changed behaviors, thus helping achieve their managerial objectives.
After you have written a press release and get it published, it is time to start over with a fresh one, right? Not so fast. You can recycle your press releases and still get very valuable Free PR.
One effective way to do this it to add a link in your email signature. You can simply put in a sentence saying you were featured in the local paper or boast that your company was in the New Yorker magazine. If the newspaper or magazine has a link to the article, put that in your signature as well so anybody who is interested can read the Free PR without having to search for it.
Also, use your press release for free pr at your website. Post any favorable articles that have been written about you or your company, with permission, of course. Or, write favorable articles yourself. That way you know you have full rights to the content. It is a wise move to put a press release kit right on your website for media relations. Often, before a reporter will commit to doing a story, they will check out the website. A media kit is a way to knock your creditability up a few notches as well.
Reprints are another way to recycle for free pr. Send copies of newspaper stories to editors of other media with a letter stating that there is another angle of the company that wasn't pursued. Also, send reprints of local newspapers to national publications. By sending articles in trade publications to editors anywhere, you can increase your press release range.
Once a press release is done about you or your company, follow up with a letter to the editor showing a different point of view. This increases the number of people who will read about you. Sometimes, the editorial page is all that people have time to read. If they come across your letter, they may go back and read the original press release.
Another very handy way to get your name and image out there is through testimonials. You may be able to pull quotes from people who have tried and love your product. Use them everyplace you can, web ads, print ads, press releases, etc.
Also, offer testimonials to others talking about how much their product has enriched your life. Add your photo to the quote a long with your business name and website. This will be a great source of truly free publicity.
An online discussion board for PR people had an interesting question recently from a university PR person who was anxious about the campus hosting a controversial conservative speaker who was coming to town. What?s the best way to be prepared for the worst, such as student demonstrations, the PR person asked.
Ned Barnett, PR guy extraordinaire and a frequent contributor to the list, suggested not worrying about controversy. No controversy, no media attention. Instead, he advised, concern yourself with giving reporters what they really want:
Computers with online hookup access.
Phones, even though cell phones tend to make this less important than it once was.
Free sodas, coffee, bottled water and munchies in all varieties.
Comfortable seats and advance copies of the speech, so they don't have to listen to it.
Access to press-only bathrooms.
Here are two more I can suggest:
Special parking privileges
Letting reporters know before the event where they can reach you o...
Dating & Singles 
After you have written a press release and get it published, it is time to start over with a fresh one, right? Not so fast. You can recycle your press releases and still get very valuable Free PR.
