When thinking about the press release or free pr most companies may think, the document is just an obscure piece of the communication strategy that does not get much attention. However, in the world of today the press release can be one of the major communication documents that reach hundreds or even thousands of people searching the web today. Not only does the online press release get you valuable free pr it helps to boost the publics’ perception of your product or service and optimizes your website for better search engine rankings.