When thinking about the press release or free pr most companies may think, the document is just an obscure piece of the communication strategy that does not get much attention. However, in the world of today the press release can be one of the major communication documents that reach hundreds or even thousands of people searching the web today. Not only does the online press release get you valuable free pr it helps to boost the publics’ perception of your product or service and optimizes your website for better search engine rankings.
A recent study by Internet research company, Hitwise, found that -
nearly
100 percent of visits to YouTube are for watching video. Less than one
percent of the visits are for the specific purpose of contributing
content.
"We believe that all types of people, even really introverted
people, are encouraged to create content and become auteurs when they
are given tools that are easy, fast, and free," says Martin Wade, CEO
of Broadcaster, Inc., a new online entertainment community that
empowers its users by offering a suite of tools that can be described
as essentially a "downloadable TV studio." All of these tools are
available on the site and can be downloaded to a PC in just a few
minutes.
Broadcaster offers iGrab, a free search tool that quickly provides
downloadable videos and images to keep, use, or mix with original
content to create your own personal video broadcasts.
"This software is designed to act like a TiVo for the Internet,"
says Wade. "It comes with its own media player that allows the user to
view stored content without having to wait for other programs to load."
iGrab also comes with a parental lock feature to keep minors from
viewing adult content.
The StudioPRO tool can capture any video that is playing on the
screen, including live streaming video and pre-recorded video clips
playing on any media player. StudioPRO then lets the user record and
save from those sources in a variety of file formats and compression
qualities.
Today, people can only use their webcams with a single chat program
or service at one time. In the future, StudioPRO will let users split
their webcam output to multiple services and chat programs
simultaneously in real time. Users will be able to video chat on
services such as Yahoo! Messenger and MSN messenger at the same time
using one camera.
By uniquely giving its members free tools, Wade believes Broadcaster
has set itself apart from the hundreds of other video sharing sites on
the Internet today. Their community of broadcasters and auteurs has
grown to over 30 million monthly unique visitors in less than six
months, and is ranked ninth in site membership worldwide by UK's
Computeractive magazine.
To see the creative work of Broadcaster's auteurs or to become one yourself, log on to http://www.broadcaster.com/.
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