Public relations or PR is a very cost effective way to build your brand.My definition of PR is building goodwill with strategic stakeholders through effective communication with free pr. So in a practical sense how can you build your brand using PR. Here are the first seven of 21 tips.
(My Free PR ) Aquascape,
a leading innovator in water gardening and ecosystem ponds, announces key
strategic initiatives with an eye towards expanding in 2008.
Greg
Wittstock, founder and CEO of Aquascape, Inc. is delighted to announce key strategic
initiatives for 2008. After more than 10
years of significant growth, Aquascape has positioned itself as the leading
supplier of innovative water gardening products. With an eye to the future, Wittstock recently
revealed the company’s plan for continued expansion in the coming year.
Moving
into 2008, Aquascape has partnered with top landscape distributors in every
major U.S.
market. “Aquascape has over 500
distributor locations that have chosen to stock our product exclusively,”
stated Wittstock. “We’ll provide comprehensive training to these distributors
and their employees, in addition to helping them recruit and train contractors
in their area.” Aquascape’s national sales and training force of more than 60
highly-trained teammates is positioned to support the distributors. Aquascape has more than 400 standard and
advanced hands-on and classroom seminars slated for the coming year.
Wittstock
is excited about offering key initiatives for contractors as well, including an
improved warranty program, increased field seminars, and a new pump which is
the first to be designed exclusively for the professional water garden
installer. The Certified Aquascape
Contractor (CAC) program will also see new benefits in 2008. Certified
Aquascape Contractors will have access to free sales promotional packets, free
personalized company profile pages on the Aquascape corporate web site,
dedicated technical service support, free sample test products, exclusive
access to in-depth educational events, and much more.
To invest
in these key strategic initiatives, the management team and president, T.D.
Decker decided to reallocate overhead structure to ensure the company is
positioned for future growth. Several
existing initiatives were eliminated that no longer serve Aquascape’s improved
strategy, along with several positions within the company. Eliminations include the Aquascape Lifestyles magazine, The
Aquascaper print newsletter, and publications. “We need to focus on serving and delighting
contractors, distributors, and retailers,” commented Decker. “A major internal initiative is the
replacement of our antiquated information technology system. Investing in a new ERP software system will
provide the infrastructure needed to better support our expanded distribution
model.”
New
products will continue to be at the forefront of Aquascape’s strategy for
2008. “Our new product development team
has many environmentally-focused, innovative products in the works, most of
which have never been seen in the landscape industry. We’ve made tough decisions to reallocate our
resources to focus on our customers, we’re excited about the future,” said
Wittstock.
Aquascape
is North America’s leading innovator in the rapidly growing water gardening industry.
Aquascape invented the low-maintenance, naturally balanced ecosystem
pond that is the # 1 contractor-installed water garden. The St. Charles, Illinois
headquarters, dubbed “Aqualand,” received Silver Level recognition in the Leadership in Energy and Environmental Design (LEED)
Green Building Rating system. Aquascape’s mission
is to help our customers succeed at building, selling, and retailing water garden products. Aquascape and its vast network of Authorized
AquascapePRO™ Distributors sell
exclusively to contractors and retailers. Founded in
1991, Aquascape made the Inc. 500 list of fastest growing private companies
four years in a row. In 2005, founder and CEO Greg Wittstock was
named one of America’s Best Bosses by FORTUNE Small Business Magazine and
Winning Workplaces™. Wittstock also authors his own business blog entitled “Pondemonium” at
Inc.com.
Public relations or PR is a very cost effective way to build your brand.My definition of PR is building goodwill with strategic stakeholders through effective communication with free pr. So in a practical sense how can you build your brand using PR. Here are the first seven of 21 tips. 
Hobbies 
