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(My Free PR ) The second edition of the Public Relations Writer's Handbook offers a
simple, step-by-step approach to creating a wide range of writing, from
basic news releases, pitch letters, biographies, and media alerts, to
more complex and sophisticated speeches, media campaign proposals,
crisis responses, and in-house publications. In addition, the
thoroughly expanded and updated second edition shows how to keep up
with the best practices of the public relations profession, as well as
with the speed made possible and required by the digital age. |
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