For many of us, the word quality is closely related to our expectations. When we receive the public relations results we planned for, we feel, understandably, that we have generated quality results.
Another interpretation says quality PR may simply be in the eye of the beholder. But yet another take holds that quality public relations occurs when business, non-profit or association managers use public relations to alter individual perception among their target publics, which leads to changed behaviors, thus helping achieve their managerial objectives.
(My Free PR ) Swedish horror writer Thom
Olausson, a name you’ll do best to remember, gets published by lulu during
spring 2008. The book is called The dead will inherit the earth… and is a
collection of short horror stories and dark poetry. Yours truly have read the
book and is awed!
Thom Olausson from Sweden writes
horror. He has been published before and even translated to Greek and is
excited about having his own book published in USA.
He started working on the
project after receiving numerous requests from readers. Some of the stories
were originally published on his own site, deadtales.com, and are the ones that
were deemed a little too extreme for readers in USA by many magazines. Mr. Olausson
decided to start working on the project and release a print-on-demand version
of the book. It sold over expectations and lulu picked up the distribution of
the book. Mr. Olausson and lulu are living proof that a rejected story isn’t
always bad, sometimes it is great writing but a little too extreme.
Yours truly has read the book
and is awed. Yes, some of the stories are extreme but it is nice to read
something fresh on the market. I believe that the book will be a success given
time and patience. It is hard for a writer from Sweden
to get noticed in USA.
Names like King, Barker, Koontz and Gaiman can scare many writers away. This is
not the case with Mr. Thom Olausson. He feels confident that readers in USA will at
least try him out. According to him it is all it takes to get hooked.
I asked him about the poetry
in the book? The stories are pure horror while the poetry reveals a dark mind.
He says that they are more experimental and might not write more poetry, it is
all down to how the readers react to it. After having read the book I can say
this much: it is more dark and sinister than anything I have ever read when it
comes to poetry!
I highly recommend The dead
will inherit the earth… it is a great piece of horror!
Mr. Olausson also has projects
lined up for the future. He is currently translating one of his books to
English, work name: Executioner’s Ground. A sinister tale of the bog people and
the last executioner in Sweden!
Also, he is compiling an
anthology with authors from Denmark
and Sweden
and plan to release the book during late 2008. He says that he is here to stay
so you better get used to seeing his name.
Finally, if you like horror
and want to read something fresh then don’t miss this book! It is a great
collection of horror stories from Sweden. It has a little of
everything for everyone. Get to meet the evil circus manager of Circus Dehat, or the great gods of
Valhalla as they battle for the world, or witness the execution of a murderer,
enter the mind of a child molester as death comes for him, meet the old married
couple that truly hates each other, enjoy the sinister Christmas tale with a
vampire in the midst, listen to the Lord High Executioner’s prayer and much,
much more! You will NOT be disappointed!
Books 
